Company history
The global demand for energy-saving light bulbs has risen dramatically in the past few years. With the increasing environmental awareness, rising energy costs, and political pressure to fight global warming, there has been a strong call to switch to energy-efficient lighting solutions. The EU Commission has already adopted an ambitious plan that seeks to phase out the incandescent light bulb by 2012 in order to reduce energy consumption and consequently CO2 emissions.
Energy-saving light bulbs have become politically hot. Several countries have decided to take the leap from incandescent light bulbs to energy-saving light bulbs sooner rather than later. The increasing environmental awareness and rapid developments in light source products have resulted in an increased demand for energy-saving light bulbs, which are now fast becoming the standard in household and industrial lighting. It is only a matter of time before incandescent light bulbs are completely replaced with more energy-efficient lighting solutions.
e3light is a manufacturer of eco-friendly lighting and light source products such as ecostar halogen, compact fluorescent light bulbs (CFLi) and light-emitting diode lamps (LEDs). Their expertise lies in energy-efficient light source product manufacturing, product portfolio planning for retailers and wholesalers, and distribution and marketing through larger retailers and wholesalers.
The Denmark-based company started their operations in the beginning of the 2000's as e3light by importing CFLi from producers in China and selling them to small retailers as a manufacturer's brand called e3light. With an increasing market share and large retail customers in Denmark and abroad after just a few years, e3light started manufacturing and distributing the products as a private label as well.
Today, e3light is a sound business with competent staff, fixed customer contracts with several of Europe's largest retailers, strong connections with some of the world's best producers of light source products, and a target market showing significantly rising demand. The marketing services provided to channel members allow e3light to offer professional and individual product portfolios as a private label to the retailers for the domestic market. The industrial market is targeted by e3light Professional division, who market the products under the e3light brand name (own brand).